Of course, we all have customers and we know we need to maintain a good relationship with them. But how do we do that? Yes, software systems are useful tools, which help us track the details. Our strategy for staying connected with customers is much more important.
Each customer is unique. How do they want to be contacted? What are their needs? What affects their business today? Have their needs changed since we worked with them initially? What results did they get from working with us? Do they need additional products or services? The questions mount up, and that's the key to managing these vital relationships. Learn to think more strategically about sustaining long-term healthy relationships and grow your business with every interaction.
WHY SHOULD YOU ATTEND?
- Think more about strategic approaches than tactics
- Work with your customer's personality
- Apply Dr. Kano's unique approach to your customers
- It's all about them; a branding expert's advice
- Discover what the customer really wants
- Don't rely on software; rely on conversation
AREA COVERED
- What are your experiences with managing customer relationships? What's worked? What's fallen short?
What are the fundamentals of understanding personality you can use to communicate more effectively with your customers? - What can we learn from Dr. Kano's study of a camera company to enhance our ability to dig out customers' hidden needs, wants, and unexpressed desires? How do we construct practical probing questions?
- What can everyone learn from a branding expert's mantra: It's all about them? How do we apply this practical approach strategically?
- How do I construct a strategic approach to internal and/or external customer relationships that grow my business? If I use customer management software, how can I increase its usefulness? How do I deploy a more strategic plan to work with customers?
WHO WILL BENEFIT?
- Customer Relationship Managers
- Sales People
- Marketing Specialists
- Small Business Owners
- Business Analysts
- Anyone with an Internal Customer
- Think more about strategic approaches than tactics
- Work with your customer's personality
- Apply Dr. Kano's unique approach to your customers
- It's all about them; a branding expert's advice
- Discover what the customer really wants
- Don't rely on software; rely on conversation
- What are your experiences with managing customer relationships? What's worked? What's fallen short?
What are the fundamentals of understanding personality you can use to communicate more effectively with your customers? - What can we learn from Dr. Kano's study of a camera company to enhance our ability to dig out customers' hidden needs, wants, and unexpressed desires? How do we construct practical probing questions?
- What can everyone learn from a branding expert's mantra: It's all about them? How do we apply this practical approach strategically?
- How do I construct a strategic approach to internal and/or external customer relationships that grow my business? If I use customer management software, how can I increase its usefulness? How do I deploy a more strategic plan to work with customers?
- Customer Relationship Managers
- Sales People
- Marketing Specialists
- Small Business Owners
- Business Analysts
- Anyone with an Internal Customer
Speaker Profile
Rebecca Staton-Reinstein
Rebecca Staton-Reinstein, Ph.D., and President of Advantage Leadership, Inc. works with leaders and their organizations to Increase your bottom-line results through strategic leadership, engaged employees, and delighted customers in all economic sectors. Draw on her proven ability to mentor you through major change, customizing successful solutions to your complex issues. For over 25 years, Rebecca has contributed value as an executive, manager, educator, and consultant, honored on four continents. She is a Ph.D. in organizational development, a National Speakers Association Legacy Professional Member, and St. Petersburg Engineering Academy Foreign Member and author of books on strategic leadership and planning.
Upcoming Webinars
How to Write Procedures to Avoid Human Errors
Recruiting Top Talent in a Digital Era
Copilot and HR: An Introduction for HR Professionals
The Importance of the first 5 seconds when presenting
Microsoft Excel - Data Validation Techniques
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AI for Excel Professionals: Enhancing Productivity with Cha…
2026 Form I-9 Changes & New ICE Penalties: What Every Emplo…
Leadership: Strategic Planning and Decision Making
Human Factors Usability Studies Following ISO 62366 and FDA…
FDA Compliance for Regulated Systems using COTS, Cloud, and…
Implementing an Effective Succession Plan to Identify, Deve…
Boost Financial Analysis with Claude in Excel
ChatGPT for HR - Build HR Policy Framework and Strategy
I-9 Enforcement & Compliance: A 5-Step Plan for Employers t…
The Anti-Kickback Statute: Enforcement and Recent Updates
Unlock Employee Loyalty: Stay Interviews Will Keep Them Eng…
Wage & Hour Laws: Ensuring Compliance with the Fair Labor S…
Expense Reimbursements 2026 - Proper Recordkeeping and Acco…
Emotional Intelligence: Mastering the Emotions of Great Lea…
Construction Lending And Real Credit Administration: Evalua…
Dealing With Difficult People: At Work & In Life
Claude AI For CPAs & Finance Professionals: Best Practices …
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Mastering the Prompt: How Every Professional Can Use AI to …
Setting SMART Goals & Leveraging Storytelling for Reporting
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Excel Spreadsheets; Develop and Validate for 21 CFR Part 11…
Major cGMP Issues: FDA Concerns in 2026