A company can grow sales and post profits and still go bankrupt if it doesn't generate cash. This 60-minute cash flow forecasting webinar opens with the case of a company that had two strong years of sales and profit but failed to produce cash from operations, and looks in detail at what caused it and the problems that followed.
You'll then learn to analyze the statement of cash flows across its three sections, operating, investing and financing, tell inflows from outflows, and tie the statement back to the cash account. The session stresses why cash must come from operations rather than investing or financing.
Finally, it breaks down a three-step monthly cash forecasting method designed to land within five percent of your target each month.
Most organizations track sales growth and profit, but cash is king. This session shows why generating cash matters and gives you a forecasting process you can take back to work and apply right away. The presenter has 25 years of cash forecasting experience and has used the method at three companies.
It suits bankers, credit managers and analysts, FP&A staff, small business owners and general managers.
Most organizations track sales growth and profit, but cash is king. This session shows why generating cash matters and gives you a forecasting process you can take back to work and apply right away. The presenter has 25 years of cash forecasting experience and has used the method at three companies.
It suits bankers, credit managers and analysts, FP&A staff, small business owners and general managers.
Ronald Sereika
Ronald Sereika is the manager of credit and collections at CooperVision, Inc. He has been an NACM instructor since 1998 as well as a speaker at the NACM Credit Congress, NACM Eastern Regional Conference and New York State NACM Annual Meeting for the past four years. He has attended the Graduate School of Finance at Dartmouth University and has earned the designations of CCE -Certified Credit Executive and CEW- Certified Expert Witness.Mr. Sereika has been honored to win the following awards: NACM Instructor of the Year 2010, NACM CCE Award of Excellence 2013 and the Upstate New York Credit Executive …
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